The Gerber Life Parenting Blog

What parents want to know

With work, family and finances, modern parenting can sometimes feel like a juggling act. The Gerber Life parenting blog gives parents advice and tips to help you take on today-and plan for tomorrow. Our parenting blog offers articles on saving money, college planning, family insurance, parenting tips, living green, and health and safety. Although we may not be able to manage your retirement account, drive your all-star athlete to practice, or cook your family's favorite three-cheese lasagna, our parenting blog can provide you with ideas, advice and tips so that you can focus on what matters most: raising healthy, happy kids. We invite you to join the conversation and enjoy our parenting blog.

  1. Video: Who is Gerber Life?

    Screenshot from video of the Gerber plantSince our launch in 1967 by the Gerber Products Company, “the baby food people,” Gerber Life Insurance has stayed true to the Gerber mission – helping parents to care for their children. Throughout the years, our company and our insurance policies have met the evolving needs of families all over the country.

    It all started with the Grow-Up® Plan1, an affordable whole life insurance policy designed to give kids a powerful head start in life, and has grown to include various coverage options for adults, as well as the Gerber Life College Plan2 – an endowment policy with an adult life insurance benefit that provides a safe and reliable solution for paying for college expenses.

    Our insurance evolves with the generations, but one thing remains constant: We continue to honor the legacy of Dan and Dorothy Gerber through our commitment to help parents care for their children, by providing the peace of mind of knowing that their children can have greater financial security no matter what life has in store.

  2. DIY Crafts: How to make a plaster cast of your child’s hand or foot

    Plaster cast hand- and foot-printKids seem to grow up overnight. Although you can’t stop the hands of time, no matter how much you’d like to try, you can capture a fleeting moment of your child’s formative years by creating a plaster cast of his or her hand or foot. As your child grows, it can be fun to reminisce about how small he or she used to be.

    This DIY craft project – how to make a plaster cast – is easier than you might think.

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    Categories: Parenting Tips
  3. Thanksgiving Fun Facts

    Thanksgiving fun factsDid you know that turkey wasn’t even served at the first Thanksgiving, in 1621?

    Or that in 1939, Thanksgiving Day temporarily was moved up a week by President Franklin D. Roosevelt, to help boost the depression-era economy by giving retailers more time to earn money from holiday shoppers?

    This year, family and friends once again will gather together to celebrate Thanksgiving Day – traditionally the fourth Thursday in November, and traditionally a day of food, fun, and football games. Meanwhile, here are some more Thanksgiving fun facts, served by the writers at History.com.

    Have a Happy Thanksgiving, from all of us at Gerber Life Insurance!

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    Categories: Parenting Tips
  4. Should you limit how much time your child spends in front of a screen?

    Girls looking at cell phoneUp until recently, the American Academy of Pediatrics (AAP) took a very hard stance on managing children’s technology use. In the academy’s research-based AAP guidelines, they advised that “screen time” (or the amount of time a child spent using a device with a screen, such as a cell phone or tablet) should be prohibited for children under age 2 and limited to two hours a day for children over 2 years old.

    The guidelines, initially published in 2011, were recently revised, however, to reflect the explosion of technology and apps aimed at young children. According to the non-profit Common Sense Media, more than 30 percent of children in the U.S. first play with a mobile device while they are still in diapers. Nearly 75 percent of 13- to 17-year-olds have smartphones, of which 24 percent admit to using their phones almost constantly, reports the Pew Research Center.

    According to the AAP, “screen time” is becoming simply “time,” and so they set out to review and update their guidelines, including through a two-day “Growing Up Digital: Media Research Symposium” in May. The goal of the symposium, notes the AAP website, was to evaluate available data, identify gaps in research, and consider how to provide thoughtful, practical advice to parents based on the evidence.

    Here’s a recap of the AAP’s key messages and updated guidelines for managing media usage and screen time for kids:

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    Categories: Parenting Tips
  5. DIY Craft: How to Make a Paper Pinwheel That Spins

    Boy holding pinwheel on the beachPaper pinwheels are surprisingly easy to make and can give children an immense amount of joy. This simple project offers a wonderful blank canvas for your child to express himself or herself with color and originality, and requires a little adult supervision for cutting and attaching the pinwheel to a stick.

    Ready to get started? Here’s how to make a paper pinwheel that can spin and spin and spin:

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    Categories: Parenting Tips
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