1. Video: Who is Gerber Life?

    Screenshot from video of the Gerber plantSince our launch in 1967 by the Gerber Products Company, “the baby food people,” Gerber Life Insurance has stayed true to the Gerber mission – helping parents to care for their children. Throughout the years, our company and our insurance policies have met the evolving needs of families all over the country.

    It all started with the Grow-Up® Plan1, an affordable whole life insurance policy designed to give kids a powerful head start in life, and has grown to include various coverage options for adults, as well as the Gerber Life College Plan2 – an endowment policy with an adult life insurance benefit that provides a safe and reliable solution for paying for college expenses.

    Our insurance evolves with the generations, but one thing remains constant: We continue to honor the legacy of Dan and Dorothy Gerber through our commitment to help parents care for their children, by providing the peace of mind of knowing that their children can have greater financial security no matter what life has in store.

  2. What Expectant Parents Need to Know about Life Insurance

    pregnant woman and man readingAdults usually begin thinking about life insurance once they’re ready to raise a family or after their first child is born, since they want to provide security for their families.

    Here are four typical questions that expectant mothers and fathers frequently ask about life insurance while pregnant:

  3. Grow-Up® Plan – A Powerful Head Start: Tortoise vs. Hare

    Tortoise and hare agree to raceThis is the third post in a three-part series chronicling an imaginary rematch of sorts between two fabled opponents: the Tortoise and the Hare. In Part 1, we met Timmy “Too Fast” Tortoise. In Part 2, we met Henry “Hasty” Hare. For the final post in this series, we learn how their showdown plays out.

    As noted in Part 1 of this series, the Hare and Tortoise have both started families since their famous race through the forest. With loved ones in mind, each has decided to give their children a head start in life. After all, life in the forest can be tough and unpredictable.

    After researching the different types of life insurance, Timmy “Too Fast” Tortoise decides that a whole life insurance policy for his tortoise children might be the best choice for his family. Upon overhearing “Too Fast” discussing this decision with another tortoise, Henry “Hasty” Hare jumps at this chance for redemption.

  4. Grow-Up® Plan – A Powerful Head Start: Introducing the Hare

    cartoon hareThis is the second post in a three-part series chronicling an imaginary rematch of sorts between two fabled opponents: the Tortoise and the Hare. In Part 1, we met Timmy “Too Fast” Tortoise. Today, we meet the tortoise’s challenger, Henry “Hasty” Hare.

    Since taking an ill-timed nap during their first famous showdown, the Hare has been training for a hoped-for rematch with the Tortoise. He has been hopping over logs in the forest, eating clean, and napping only when he’s not in the middle of a race.

    Now that he has overheard that the Tortoise is out to purchase life insurance to better protect his turtle family, the Hare decides that he has finally found an opportunity for redemption.

  5. Grow-Up® Plan – A Powerful Head Start: Introducing the Tortoise

    cartoon tortoiseMost likely you’re familiar with the classic Aesop fable of “The Tortoise and the Hare.” As you’ll recall, the Tortoise defeats the Hare in a race through the forest, despite being the slower of the two competitors.

    Since that fateful day, it seems, the two have grown a bit older and have started families, but the Hare has not forgotten the embarrassment he suffered at the hands (claws?) of the Tortoise and has been seeking a way to make a comeback.

    Recently, we learned that when the Hare overheard that his old nemesis was thinking of purchasing life insurance to better protect his tortoiseurtle family (something that the Hare had neglected to do for his bunny family), he couldn’t resist the opportunity to challenge the Tortoise to race once again.