1. Video: Who is Gerber Life?

    Screenshot from video of the Gerber plantSince our launch in 1967 by the Gerber Products Company, “the baby food people,” Gerber Life Insurance has stayed true to the Gerber mission – helping parents to care for their children. Throughout the years, our company and our insurance policies have met the evolving needs of families all over the country.

    It all started with the Grow-Up® Plan1, an affordable whole life insurance policy designed to give kids a powerful head start in life, and has grown to include various coverage options for adults, as well as the Gerber Life College Plan2 – an endowment policy with an adult life insurance benefit that provides a safe and reliable solution for paying for college expenses.

    Our insurance evolves with the generations, but one thing remains constant: We continue to honor the legacy of Dan and Dorothy Gerber through our commitment to help parents care for their children, by providing the peace of mind of knowing that their children can have greater financial security no matter what life has in store.

  2. Dispelling the Confusion About Children’s Life Insurance

    Gerber Life Halloween video storybookGerber Life treats you to a fun storybook for Halloween

    It was All Hallows’ Eve and the witches, vampires, ghosts, and other Scare-makers of Salem gathered together to plan their greatest scare…but ended up taking on their greatest fear: buying life insurance.

    Follow Clair the Good Witch as she dispels common misconceptions that her Scare-maker friends have about children’s life insurance. Along the way, you’ll gain insight into the Gerber Life Grow-Up® Plan1, a children’s whole life insurance policy that your child can keep as an adult, for up to a lifetime.

    Ready to watch Clair lift the spell of confusion? Let’s peek in on that moonlit Halloween night…

  3. Dispelling the Confusion About Grow-Up® Life Insurance – Part 5, Cash Value

    Meet Stuffin’ – Gerber Life Halloween StorybookFifth in a series of five blog posts

    Meet Stuffin’ the Scarecrow. When he isn’t in the field warding off troublesome birds, you might find him with his nose in a book. An avid reader who loves stories, he finds that books allow him to experience adventures within the safe confines of the farm, worry-free. Some scare-makers would call Stuffin’ a “nervous Nelly” who worries about anything and everything, a trait inherited from his parents. There was one thing that chilled Stuffin’s mom to the straw: Fear that if an emergency arose and she needed ready cash, the money she had paid into Stuffin’s life insurance policy wouldn’t be accessible.

    Can I borrow against my policy’s cash value?

  4. Dispelling the Confusion About Grow-Up® Life Insurance – Part 4, Insurance for Kids

    Meet Spooky – Gerber Life Halloween StorybookFourth in a series of five blog posts

    Meet Spooky the Ghost, who is passionate about the art of scaring. When not up to his usual high jinks of terrifying the neighborhood cats, you might find him creating tutorials to share the latest haunting tactics and techniques. Spooky’s parents knew how important it was to have life insurance protection, but because Spooky was just a kid, they thought that he didn’t need a life insurance policy of his own.

    Do children really need life insurance?

  5. Building a Lifetime of Financial Protection with the Grow-Up® Plan – Infographic

    GLIC-October-Blog-Preview-Image-300x300-GVHalloween costumes can offer a visual timeline into a child’s development and evolving interests, as well as a chance to “try on” a potential future role. A young girl who dresses as a doctor or scientist for Halloween may grow up to become one.

    As children grow into young adults, they may arrive at unmarked crossroads and turn to their elders for guidance, stability and protection. One of the best ways for a parent, grandparent or permanent legal guardian to help safeguard a child’s future no matter the crossroads is through a dependable whole life insurance policy.