1. When in life should you buy life insurance?

    Multi-generational familyAs we grow older, our needs in life change, including for the kind of life insurance we may need. Many people associate age as an indicator of coverage needs, but that isn’t necessarily the case. Rather than age, the need for how much and what kind of life insurance protection is dictated more by one’s stage in life.

    Are you considering investing in a life insurance policy?

    Here are some stages in life that you should take into consideration when deciding when to buy life insurance:

  2. Benefits of Whole Life Insurance

    Family playing togetherWe know how important life insurance is, and yet more than 40 percent of Americans have no life insurance coverage of any kind, according to the 2015 Insurance Barometer Study by Life Happens and LIMRA.

    Why is life insurance so important? Why might you need it? Could you face greater risk NOT buying life insurance than budgeting for it?

    Here’s a list of the top five benefits of whole life insurance:

  3. Video: Who is Gerber Life?

    Screenshot from video of the Gerber plantSince our launch in 1967 by the Gerber Products Company, “the baby food people,” Gerber Life Insurance has stayed true to the Gerber mission – helping parents to care for their children. Throughout the years, our company and our insurance policies have met the evolving needs of families all over the country.

    It all started with the Grow-Up® Plan1, an affordable whole life insurance policy designed to give kids a powerful head start in life, and has grown to include various coverage options for adults, as well as the Gerber Life College Plan2 – an endowment policy with an adult life insurance benefit that provides a safe and reliable solution for paying for college expenses.

    Our insurance evolves with the generations, but one thing remains constant: We continue to honor the legacy of Dan and Dorothy Gerber through our commitment to help parents care for their children, by providing the peace of mind of knowing that their children can have greater financial security no matter what life has in store.

  4. Dispelling the Confusion About Children’s Life Insurance

    Gerber Life Halloween video storybookGerber Life treats you to a fun storybook for Halloween

    It was All Hallows’ Eve and the witches, vampires, ghosts, and other Scare-makers of Salem gathered together to plan their greatest scare…but ended up taking on their greatest fear: buying life insurance.

    Follow Clair the Good Witch as she dispels common misconceptions that her Scare-maker friends have about children’s life insurance. Along the way, you’ll gain insight into the Gerber Life Grow-Up® Plan1, a children’s whole life insurance policy that your child can keep as an adult, for up to a lifetime.

    Ready to watch Clair lift the spell of confusion? Let’s peek in on that moonlit Halloween night…

  5. Dispelling the Confusion About Grow-Up® Life Insurance – Part 5, Cash Value

    Meet Stuffin’ – Gerber Life Halloween StorybookFifth in a series of five blog posts

    Meet Stuffin’ the Scarecrow. When he isn’t in the field warding off troublesome birds, you might find him with his nose in a book. An avid reader who loves stories, he finds that books allow him to experience adventures within the safe confines of the farm, worry-free. Some scare-makers would call Stuffin’ a “nervous Nelly” who worries about anything and everything, a trait inherited from his parents. There was one thing that chilled Stuffin’s mom to the straw: Fear that if an emergency arose and she needed ready cash, the money she had paid into Stuffin’s life insurance policy wouldn’t be accessible.

    Can I borrow against my policy’s cash value?