1. How to Start Building Financial Security for Your Growing Family

    Mother paying for groceriesThe joys of becoming a parent and moving from “me” to “us” and “we” can be an incredible moment for many people. Along with the joys of new parenthood comes a growing sense of responsibilities, some of them obvious. Your newborn needs constant care – the need to be fed and bathed and looked after at all times. Other responsibilities can be less obvious, such as the importance of financial and estate planning.

    As your family grows, financial security becomes more of a priority as you aim to make sure that your loved ones have money to meet basic needs, no matter what happens to you.

    Here are three ways to start building family financial security:

  2. When in life should you buy life insurance?

    Multi-generational familyAs we grow older, our needs in life change, including for the kind of life insurance we may need. Many people associate age as an indicator of coverage needs, but that isn’t necessarily the case. Rather than age, the need for how much and what kind of life insurance protection is dictated more by one’s stage in life.

    Are you considering investing in a life insurance policy?

    Here are some stages in life that you should take into consideration when deciding when to buy life insurance:

  3. Benefits of Whole Life Insurance

    Family playing togetherWe know how important life insurance is, and yet more than 40 percent of Americans have no life insurance coverage of any kind, according to the 2015 Insurance Barometer Study by Life Happens and LIMRA.

    Why is life insurance so important? Why might you need it? Could you face greater risk NOT buying life insurance than budgeting for it?

    Here’s a list of the top five benefits of whole life insurance:

  4. Video: Who is Gerber Life?

    Screenshot from video of the Gerber plantSince our launch in 1967 by the Gerber Products Company, “the baby food people,” Gerber Life Insurance has stayed true to the Gerber mission – helping parents to care for their children. Throughout the years, our company and our insurance policies have met the evolving needs of families all over the country.

    It all started with the Grow-Up® Plan1, an affordable whole life insurance policy designed to give kids a powerful head start in life, and has grown to include various coverage options for adults, as well as the Gerber Life College Plan2 – an endowment policy with an adult life insurance benefit that provides a safe and reliable solution for paying for college expenses.

    Our insurance evolves with the generations, but one thing remains constant: We continue to honor the legacy of Dan and Dorothy Gerber through our commitment to help parents care for their children, by providing the peace of mind of knowing that their children can have greater financial security no matter what life has in store.

  5. Video: Who Needs Life Insurance?

    Video screenshotLife can be unpredictable. That’s part of what makes it so beautiful. Not knowing what lies around the corner can sometimes be scary, but with life insurance protection you can rest assured that no matter what the future brings, your loved ones have greater financial protection.

    Who needs life insurance? People who have loved ones who depend on them financially should consider getting coverage. Life insurance can give you the peace of mind of knowing that your loved ones will have financial protection should the unthinkable happen to you.

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