November 30, 2015

Since our launch in 1967 by the Gerber Products Company, “the baby food people,” Gerber Life Insurance has stayed true to the Gerber mission – helping parents to care for their children. Throughout the years, our company and our insurance policies have met the evolving needs of families all over the country.

It all started with the Grow-Up® Plan¹, an affordable whole life insurance policy designed to give kids a powerful head start in life, and has grown to include various coverage options for adults, as well as the Gerber Life College Plan² – an endowment policy with an adult life insurance benefit that provides a safe and reliable solution for paying for college expenses.

Our insurance evolves with the generations, but one thing remains constant: We continue to honor the legacy of Dan and Dorothy Gerber through our commitment to help parents care for their children, by providing the peace of mind of knowing that their children can have greater financial security no matter what life has in store.

So, who is Gerber Life exactly? Watch the video below for our story:

¹ Policy Form ICC12-GPP, Policy Form Series GPP-12
² Policy Form ICC09-PIE, Policy Form Series PIE-09

Protect Your Children while Providing for their Future

With the Gerber Life Grow-Up® Plan, you can provide whole life insurance coverage for your children for just pennies a day.

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Categories: Insurance for Families

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