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The Gerber Life
Grow-Up® Plan

Protect your “Everything”

The Grow-Up® Plan is a whole life insurance policy that helps protect your child while providing insurance coverage for the future.

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Highly recommended by parents

92% of reviewers recommend the Gerber Life Grow‑Up® Plan.

Financial Protection for the most important life in your life

Your children are your whole world, your everything, and you want them to have a bright and secure future. With the Gerber Life Grow‑Up® Plan, you can provide the financial benefit of a $5,000, $10,000, $15,000, $25,000, $35,000 or $50,000 whole life insurance policy. You'll lock in a child-size premium that will never increase.

Builds cash value

Your Grow‑Up® Plan will accumulate cash value as long as premiums are paid. By getting this life insurance for your child now, you help give your child a head start on the future.


Let's get social! Share pictures of your "Everything" with the hashtag #MyWorldMyEverything.

You can receive a FREE Child ID Safety Kit when you apply!