Video: Who is Gerber Life?

Video: Who is Gerber Life?

Since our launch in 1967 by the Gerber Products Company, “the baby food people,” Gerber Life Insurance has stayed true to the Gerber mission – helping parents to care for their children. Throughout the years, our company and our insurance policies have met the evolving needs of families all over the country.

It all started with the Grow-Up® Plan, an affordable whole life insurance policy designed to give kids a powerful head start in life, and has grown to include various coverage options for adults, as well as the Gerber Life Insurance College Plan – an endowment policy with an adult life insurance benefit that provides a safe and reliable solution for paying for college expenses.

Our insurance evolves with the generations, but one thing remains constant: We continue to honor the legacy of Dan and Dorothy Gerber through our commitment to help parents care for their children, by providing the peace of mind of knowing that their children can have greater financial security no matter what life has in store.

So, who is Gerber Life exactly? Watch the video for our story.

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Term Life
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Term Life Insurance

Adults 18-70

Flexible coverage at a price that’s right for you.

Whole Life
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Whole Life Insurance

Adults 18-70

Keep it for life and build cash value.

Guaranteed Life
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Guaranteed Life Insurance

Adults 50-80

Coverage for adults between 50 and 80 years old.

Accident Protection
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Accident Protection

Adults 18-69

Help protect loved ones without busting your budget.

Grow-Up
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Grow-Up® Plan

Children 14 and under

Valuable protection that grows with your little one.

College Plan
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Gerber Life Insurance College Plan

Children 18 and under

Safe, secure and easy way to help pay for college.

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Term Life Insurance

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Whole Life Insurance

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** Currently not available in New York

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Guaranteed Life Insurance

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Grow-Up® Plan

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See how little it costs to help protect your child

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Still want to learn more, view the term life product page for more information.

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Gerber Life Insurance College Plan

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Tell us about yourself, and we'll customize a plan just for you:

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