The Gerber Life Grow-Up^® Plan is a children’s whole life insurance policy that can provide lifelong insurance protection for your child or grandchild, as long as premiums are paid. It offers financial protection by providing $5,000 to 50,000 of whole life insurance coverage while also building cash value over time to help provide a nest egg for the future. All for as little as pennies a day!

The Grow-Up^® Plan’s coverage amount doubles when your child is 18 years of age – so a $25,000 policy becomes $50,000 – at no extra cost. And it also guarantees your child the option to purchase additional life insurance coverage as an adult, regardless of future health or occupation. 

The Grow-Up^® Plan is the whole life insurance policy that grows with your child or grandchild.

Your child needs you to provide food, shelter and unconditional love. But in terms of important wants for your child, giving them the gift of whole life insurance while they’re young is right up there for many parents. With the Grow-Up^® Plan, parents get the peace of mind knowing their child can always have whole life insurance with cash value that builds the longer they have it. And as long as their premiums are paid, their coverage can never be taken away from them.

Parents, grandparents or permanent legal guardians can purchase a Gerber Life Grow-Up^® Plan for their little ones. It’s not just a smart financial option and easy way to get peace of mind, it’s a gift that offers a lifetime of protection as long as premiums are paid.

The Grow-Up^® Plan can cost as little as pennies a day. The actual premium amount will depend on the age of your child or grandchild when the policy is purchased, how much coverage you get, and the state you live in. Premiums can start as low as $3.70 a month for $5,000 in coverage for a child less than a year old (with automatic deduction from a checking or savings account).

After the initial policy years, each time you make a monthly premium payment for your child’s Grow-Up^® Plan, Gerber Life sets aside a small amount of that money. Over time, this becomes the cash value of your policy. This money is available for you to borrow against if you ever have the need for ready cash. As an adult, your child will have the option to turn in the policy and receive the available cash value. Click here to learn more about cash value.

*Policy loan interest rate is 8%. Loans may impact cash value and death benefit.

You apply for your child’s Grow-Up^® Plan and are the policyholder, paying the monthly premium until your child turns 21 years of age. When your child turns 21, he or she becomes the policyholder and can continue the policy and pay the premiums or surrender the policy to receive the accumulated cash value.  

If your child keeps the policy as an adult, he or she will also have the guaranteed option to purchase additional whole life insurance coverage at current standard adult rates, regardless of future health or occupation. 

When it comes to choosing whole life insurance, it’s important to look at the company behind the policy to make sure it’s going to stand by it. Gerber Life Insurance has been protecting families like yours since 1967 and our children’s whole life insurance is recommended by over [grow_up_percent]% of reviewers. Many of these reviews are by parents or grandparents who were themselves given the Grow-Up^® Plan when they were young and are now buying ones for the youngest generations of their families. 

A.M. Best, the impartial reporting firm that rates insurance companies on financial stability and ability to meet financial obligations, has awarded Gerber Life an A+ (Superior) rating, most recently in March 2025.  It refers only to the overall financial status of the company and is not a recommendation of specific policy provisions, rates or practices of the company.  This rating is the second highest awarded out of thirteen possible categories.  For 23 consecutive years, Gerber Life has maintained a rating of A (Excellent) or better.