Gerber Life Grow-Up® Plan
What is the Grow-Up® Plan?
The Grow-Up® Plan is whole life insurance for children that provides financial protection, builds cash value and can guarantee life insurance coverage for a lifetime. The life insurance policy is affordable and is recommended by 91% of reviewers. Learn more about how the Grow-Up® Plan works.
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Grow-Up® Plan Benefits

Get $5,000 to $50,000 of life insurance coverage

Build cash value and get double the coverage
As long as premiums are paid, your Grow-Up® Plan accumulates cash value.
Coverage doubles during age 18 automatically - a $10,000 policy becomes $20,000 - with no increase in cost.

Guaranteed coverage for life
Lifelong insurance protection as an adult, regardless of future health or occupation.
Option to keep the policy as an adult and can purchase additional coverage, at our standard adult rates, regardless of future health or occupation.
Learn More About Life Insurance for Children
Parents have enough to worry about. See how a children’s whole life insurance policy can bring more peace of mind.
The Gerber Life Grow-Up® Plan is an ideal way to plan for your child’s future.
Gerber Life Insurance offers many types of financial protection, for people in all stages of life. The Grow Up® Plan starts protecting your child early on and continues into adulthood, for financial protection that can last a lifetime.
Gerber Life Grow-Up® Plan FAQs
What kind of insurance does the Grow-Up® Plan provide?
The Grow-Up® Plan is a whole life insurance policy for a child 14 days-14 years old that builds cash value. You’re the policy owner until your child reaches age 21. At that time, your child becomes the policy owner and is guaranteed lifelong insurance protection, as long as premiums are paid. Plus your child has the option to buy additional coverage as an adult, regardless of health or occupation. If your child is between ages 15-17, please view our Young Adult Life Insurance.
What is Cash Value?
Each time you make a monthly premium payment for your child’s Grow-Up® Plan, Gerber Life sets aside a small amount of that money. Over time, this becomes the cash value of your policy. This money is available for you to borrow if you ever have the need for ready cash. As an adult, your child will have the option to turn in the policy and receive the available cash value. Click here to learn more about cash value.
How much are the premiums for the Grow-Up® Plan?
The cost of a Grow-Up® Plan varies based on the amount of coverage you choose, your child’s age at the time of your application, and the state where you live. Scroll below to get a free quote instantly.
Gerber Life Grow-Up® Plan Reviews
Read reviews of the Grow-Up® Plan directly from the people who know it the best: our customers!
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Our simple application only takes minutes to complete.
Answer a few questions about your child.
Provide a few details about yourself and your application is done!