Did You Know We Offer Gerber Life Insurance for Adults?

Many of us grew up hearing that classic Gerber Life slogan: “Attention, parents and grandparents of young children...” Maybe you even signed up your own kids or grandchildren for the Gerber Life Grow-Up^® Plan. But here’s something you may not know: Gerber Life can provide life insurance for ALL members of your family, not just kids!

Gerber Life has been a trusted provider of budget-friendly life insurance for millions at every stage of life. Founded in 1967 by the Gerber Products Company, we share a legacy of caring for families who place their trust in us. Today, we continue that mission by offering insurance plans for all ages, helping children and adults alike achieve greater financial protection with reliability and flexibility.

Why Should Adults Choose Gerber Life Insurance?

Whether you’re managing your Grow-Up Plan, adding on to your children’s plan or exploring whole life or term life coverage, adult life insurance plans could be just what you need. You might also be thinking about further securing your family’s future with accident protection for yourself and your spouse. No matter the situation, let’s break down why Gerber Life is a trusted choice for adults of all ages, not just for your kids.

Financial Security for Your Family

Taking care of your loved ones is what we’re all about. With a policy that provides a payout to your beneficiaries if something happens to you, they’re taken care of— whether it’s for day-to-day expenses, paying off debts or handling unexpected costs. It’s one less thing for them to worry about and more peace of mind for you now.

Flexible Coverage Options

No two families are alike, nor are their insurance needs. Whether you’re just starting out, raising a family or planning for retirement, Gerber Life plans are designed to meet you where you are. Understanding when to buy life insurance will help you choose the best plan for you.

Affordable Premiums

Life insurance doesn’t have to be a financial stretch. We offer affordable premiums that won’t leave you scrambling for spare change. Wondering how premiums work or want to see what fits your situation? We’ve got you covered.

Different Types of Adult Life Insurance from Gerber Life

There is a range of options when it comes to life insurance. So, it’s important to learn about the basic types and make the best choice for you and your family.

Whole Life Insurance

Looking for coverage that sticks around for the long haul? A whole life insurance policy might be your perfect match. It builds cash value over time, as long as premiums are paid, so you’ve got an extra cushion to tap into if you ever need it. Plus, it’s a great way to leave a legacy to loved ones while also ensuring you can cover final expenses, providing peace of mind for the future.

Term Life Insurance

If you’re after affordable coverage for a specific time period, term life insurance is a smart choice. You can tailor coverage to fit your needs and budget, with rates that stay locked in and never increase during the term you choose. Choose from flexible protection lengths (like 10, 20 or 30 years) and even cover your spouse and kids under one policy.

Guaranteed Life Insurance

Don’t want to deal with medical exams or questions? Guaranteed Life Insurance is a permanent policy for people ages 50 to 80. While it may be more expensive, this is a good option for older adults and those with serious medical issues. It provides valuable whole life coverage to use on expenses like medical bills or burial costs, while also building cash value over time that you can borrow from if needed.¹

Accident Protection Insurance

Accident Protection Insurance provides added peace of mind in the event of death or serious injury from a covered accident. It offers cash benefits to your loved ones and can help with expenses like medical bills or lost wages if you’re seriously injured. Coverage is available without a medical exam, and your rates are locked in for life (through your 80th birthday, for life in MA), making it a reliable supplement to your health or life insurance.

Benefits for the Whole Family: Kids and Adults

Gerber Life policies are designed with your needs in mind, offering coverage and peace of mind for every stage of life. Plus, the new Gerber Life Family Plan gives you the flexibility to cover yourself, your spouse and/or your children all on one policy.

Here are some of the key benefits Gerber Life delivers for kids, adults and everyone in between:

Cash Value You Can Use

With Gerber Life’s whole life insurance, like the Grow-Up^® Plan, you build cash value for your child or grandchild over time, as long as premiums are paid. After the initial policy years, each time you make a monthly premium payment, a small amount is set aside. That money is then available for you or your child to borrow against if needed or when the policy is surrendered.

Simple Application Process

Applying for adult life insurance with Gerber Life is easy. In some cases, it’s even possible to get approved up to $1MM through age 55 without a medical exam. Explore more about life insurance with no medical exam to see if it’s a good fit for you.

Online Quote and Enrollment

Explore your life insurance options without ever leaving home. Gerber Life’s online tools let you get a quote in minutes and enroll in the perfect plan from the comfort of your couch.

Customer Reviews and Satisfaction

Don’t just take our word for it. Here’s what Gerber Life customers have to say:

“I had heard about Gerber Life Insurance for a while and was curious to see what they were all about. Now I understand why so many people put their trust in Gerber! Thank you.”

William

Bronx, NY

Male, 34-44

“I have been contemplating for years as a senior. Gerber sent me a package that was easy to read and understand. No hidden agenda. And most surprisingly affordable on a senior income. Take the step and you won’t regret it.”

Katpat

Virginia

Female, 55-64

Choosing Gerber Life: A Tradition of Trust for Every Generation

With $66 billion of life insurance in force as of December 2024, you can count on Gerber Life to provide insurance plans for the entire family that offer the reliability, flexibility and peace of mind you deserve. For over 50 years, families have trusted Gerber Life to help safeguard their future—yours can be next.

¹Policy loan interest rate is 8%. Loans may impact cash value and death benefit.