Skip to main content

What is Permanent Life Insurance?

2 min read
Whole life insurance – Father playing with baby

As you may already realize, there are different options to consider when it comes to protecting your family’s future.

You may have heard about permanent life insurance, also known as Whole Life insurance. This type of policy protects your family for the future by providing a financial safety net should you pass away. It offers coverage that lasts for your whole life, not just for a specified period of time.

Let’s look at the benefits of a permanent life insurance plan:

Fixed Premiums – one thing in your life that you can actually predict!

The financial world changes rapidly, and it can be hard to keep up. A permanent life insurance policy from Gerber Life helps you stay ahead of the game. You can lock in a premium rate today that won’t change for the duration of your policy, for as long as your premiums are paid. So, 50 years from now, you’ll still pay the rate you secure today.

Cash Value – for times when you need a back-up plan

Permanent life insurance policies build cash value. What is cash value? It’s money that the insurance company sets aside for you each time you pay your monthly premium – a little amount each month, which accumulates over time. This means that the longer you have a Whole Life insurance policy with Gerber Life, the more cash value that your policy has.

So how does that help you?
Should you have a need for emergency cash, you could borrow against the cash value of your policy to help provide for your family when times are tough – it’s like a small financial safety net. Or, you might decide to turn in the policy for the available cash value.

Lower cost at younger ages – because you should be rewarded for thinking ahead

If you’re in your 20s or 30s, you may think that you don’t need life insurance. Actually, it’s never too early to begin planning for your future! If you apply while you’re young and healthy rather than when you’re older, you’ll be able to lock in a more affordable premium rate for the life of the policy. That’s because rates are based on your age when the policy starts.

Peace of Mind – with lifelong financial protection

Your permanent life policy will never expire for as long as your premiums are paid. The sooner you apply, the sooner your family will have financial protection, and the faster your policy will begin building cash value. Knowing that your family is financially protected makes it easier to enjoy the moments that matter.

If you have questions, please call us at 1-800-704-2180. We’ll be happy to answer your questions and help you find the right policy for your family and budget.

*Policy loan interest rate is 8%.

Was this article helpful?
53%
47%
View All Life Insurance Basics Articles

Swipe to see our products & get a free quote

Term Life
Term Icon

Term Life Insurance

Adults 18-70

Flexible coverage at a price that’s right for you.

Whole Life
Whole Icon

Whole Life Insurance

Adults 18-70

Keep it for life and build cash value.

Guaranteed Life
Guaranteed Icon

Guaranteed Life Insurance

Adults 50-80

Coverage for adults between 50 and 80 years old.

Accident Protection
Accident Icon

Accident Protection

Adults 18-69

Help protect loved ones without busting your budget.

Grow-Up
Grow-Up Icon

Grow-Up® Plan

Children 14 and under

Valuable protection that grows with your little one.

College Plan
College Icon

Gerber Life Insurance College Plan

Children 18 and under

Safe, secure and easy way to help pay for college.

Term Icon

Term Life Insurance

Get a free instant quote

Your quote

spinner sprite icon

Get a Free Quote

Have you used tobacco? *

* Indicates required field
** Currently not available in Delaware, District of Columbia, New York, or North Dakota

Still want to learn more, view our product page for more information.

Whole Icon

Whole Life Insurance

Get a free instant quote

Your quote

spinner sprite icon

Get a Free Quote

Have you used tobacco? *

* Indicates required field
** Currently not available in Delaware, District of Columbia, New York, or North Dakota

Still want to learn more, view our product page for more information.

Guaranteed Icon

Guaranteed Life Insurance

Get a free instant quote

Your quote

spinner sprite icon

Start here. It's easy!

Let us customize a Guaranteed Life Insurance quote just for you.

* Indicates required field

Still want to learn more, view our product page for more information.

Accident Icon

Accident Protection

Get a free instant quote

Your quote

spinner sprite icon

Get a Free Quote

Just enter the state you live in to get an instant quote.

* Indicates required field

Still want to learn more, view our product page for more information.

Grow-Up Icon

Grow-Up® Plan

Get a free instant quote

Your quote

spinner sprite icon

Get Your Free Quote Now

See how little it costs to help protect your child

* Indicates required field

Still want to learn more, view our product page for more information.

College Icon

Gerber Life Insurance College Plan

Get a free instant quote

Your quote

spinner sprite icon

Start here. It's easy!

Tell us about yourself, and we'll customize a plan just for you:

Child's Age *
Relationship to Child *
Your Age *

* Indicates required field

Still want to learn more, view our product page for more information.

We’d like to notify you about updates, videos, new products and more.

Notifications can be turned off at any time in your browser settings.