The Gerber Life Parenting Blog

Insurance for Families

Things to consider when choosing life insurance

With the many options available for family life insurance you may need someone to help you understand the different choices and terminology. Gerber Life takes the guesswork out of family life insurance with articles that answer such questions as, "How does life insurance work?" and "How do I get life insurance?" Whether you're looking for a policy for an infant, child, adult or senior, we've got you covered when it comes to answering your questions about life insurance.

  1. 7 Things Millennial Parents Are Doing Right

    December 18, 2018

    No matter which generation we’re a part of, we want the best for our children and we’re willing to put in the work to make that happen. However, the United States is a very different place from what it was 20 or 30 years ago.

    Millennial parents have challenges, resources and opportunities that their parents never faced or envisioned, which has led to some very big differences in how millennials approach parenting.

     

    1. Starting families later

    new parents - woman checking pregnancy test

    The current median age for getting married is 30 years old, compared to 23 years in the 1970s.1 With more women pursuing careers and with prices and expenses increasing, family life seems to be put on hold.

     

    2. Better informed

    millennial parents - couple cooking

    With so much knowledge at our fingertips thanks to the internet, today’s parents are searching for how-to tips for parenting. Millennials are strategic thinkers, interested in what has worked for other parents and what hasn’t.  Google found that three out of four parents are open to parenting tips they find on YouTube.2

     

    3. Dads are stepping up

    millennial parenting - dad playing with child

    Nowadays, new fathers play a bigger role at home than did previous generations of dads. They strive to be “perfect” and are interested in learning everything they can about parenting.As super dads, they are more involved with tasks like baby-proofing, changing diapers, making important purchasing decisions and more.

     

    4. Health conscious

    millennials - woman running with dog

    Millennials tend to be more health conscious than previous generations.  They carry their health consciousness into their parenting style, aiming to serve as positive, healthy role models.

     

    5. Dialogue is a priority

    millennial dads - father talking with son

    Millennial parents look for ways to be more “present” and involved, and let their kids be part of the decision-making process. Breaking away from “helicopter parenting,” they give their kids choices. Instead of pushing them to strive for perfection, they keep it real by having candid conversations with their little ones.

     

    6. They don’t define themselves as only a mom or dad

    millennials - woman painting

    “Millennial parents can do it all,” the saying goes. They prioritize their kids while still doing other things that make them happy. 75% of millennials say they’ve “continued to pursue personal passions” since becoming parents.3

     

    7. Saving more for the future

    saving money - piggy bank

    Once kids come into the picture, it seems like saving for retirement is kicked into high gear. To put this in perspective, boomers are saving about 5% of their income for retirement. But the Millennial generation is saving twice as much, with a very financially responsible 10% of income going into retirement savings!4

    And, of course, any sound retirement plan includes life insurance, so that spouses and children are financially protected if the unexpected happens.

     

    Wrapping it up…

    Yes, the parenting world we live in today is very different from previous generations. And Millennials may not be doing things the same way their parents did. New challenges require new approaches, and millennial parents are rising to meet those challenges. They seem to be doing parenting right.

     

    1 – “Millennials Coming of Age,” Goldman Sachs, 2015,  https://www.goldmansachs.com/insights/archive/millennials/

    2 – “Marketing to Millennial Parents? Here’s How They’re Redefining Parenting for Their Generation,” Think with Google, March 2017,  https://www.thinkwithgoogle.com/consumer-insights/marketing-millennial-parents-youtube-insights/

    3 – “Millennial Dads Turn to Digital in Their Moments of Need” Think with Google, June 2015,  https://www.thinkwithgoogle.com/consumer-insights/millennial-dads-turn-to-digital-in-moments-of-need/

    4 – “Millennial Parents Outpace Gen X, Boomer Parents on Retirement Savings,” Nerdwallet survey conducted online by Harris Poll, Aug. 2017, https://www.nerdwallet.com/blog/investing/parents-retirement-study/

     

  2. How Much Does Life Insurance Cost?

    October 25, 2018

    Giving your family the security of life insurance protection is an important part of your financial planning. But how much does life insurance cost? Surprisingly, it can be quite affordable with options that fit every budget.

    Click the image to see how affordable life insurance actually is.

     

    Life insurance costs per month

  3. Celebrating 50 Years of Protecting Families

    November 2, 2017

    Every day with your family is a chance to create beautiful memories. Your kids get older. They reach new and big milestones. They make you laugh. Or, maybe you’re a grandparent enjoying a new generation of family fun.

    These moments are worth celebrating and, more importantly, worth protecting. That’s why Gerber Life Insurance has had the same mission for 50 years: to help parents achieve greater financial security and protection for their families.

     

    We believe that everyone should have the life insurance coverage they desire and need, even young families on a limited budget, and we offer insurance products for people at every age and stage of life, from infancy onward.

     

    Our quality and affordable family life insurance policies have been giving our customers comfort and peace of mind since 1967. As we mark our 50-Year Anniversary, we’re proud to have earned a reputation for dependability along the way.

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  4. How to Help Make Sure That Your Family is Protected Financially

    June 20, 2016

    Father and daughter under umbrellaThe terms “financial security” and “financial protection” can have different meanings for different people. Think about your own family’s situation. If the income of your household’s breadwinner unexpectedly were to cease, what would be the impact? Would there be enough money to cover your family’s basic expenses? What about additional expenses?

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  5. How to Make Way for Life Insurance in Your Family Budget

    April 19, 2016

    Dad calculating family budgetWhen creating a household budget, we all need to account for many kinds of expenses. According to the Economic Policy Institute (EPI), they include:

    • Housing
    • Food
    • Child care
    • Transportation
    • Health care
    • Taxes
    • Other necessities

    Another important item that should be on the list is life insurance. How to find the money to do so when creating a family budget?