The Gerber Life Parenting Blog

“Protect Your Child Rain or Shine” and the Grow-Up® Plan (Feature Video)

May 28, 2015

refrigerator with child-like drawingsAs a parent, you protect your children in many different ways. Protecting them is so natural that it becomes second nature. Most parents agree that ensuring the safety and security of their children is a top priority.

One important way to help protect a your child, if you’re not doing so already, is with the Gerber Life Grow-Up® Plan¹. It’s a whole life insurance policy for children that they later could keep as adults for up to a lifetime, as long as premiums are paid, and at the same child-sized premium rate.


Here are a few key features of the Grow-Up® Plan:

Designed to fit every budget, with a locked-in rate. Because financial budgets differ from family to family, we have designed insurance policies that can work with a wide range of budgets and needs. For example, you could select a policy that has a coverage amount of $5,000, $10,000, $15,000, $25,000, $35,000 or $50,000. The child-size premium rate locks in from the start and will never increase during the life of the policy – guaranteed.

Coverage that doubles during age 18 at no extra cost. The policy coverage amount doubles automatically during the year that your child is 18. This means that a $5,000 policy doubles to $10,000, a $20,000 doubles to $40,000, and so on. Although the coverage amount doubles, the monthly child-size premium rate stays the same – guaranteed.

Opportunity for your child to buy additional life insurance as an adult, no questions asked. Upon reaching age 21, your child becomes the policy owner. If your adult child chooses to keep the policy, he or she will have the right to buy additional adult life insurance at the standard adult rate, even if he or she is unable to get insurance from other companies due to health, hobby or occupation. This right is guaranteed.


¹ Policy Form ICC12-AGPP, Policy Form Series AGPP-12

Protect Your Child

Protect Your Children while Providing for their Future

With the Gerber Life Grow-Up® Plan, you can provide whole life insurance coverage for your children for just pennies a day.

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