The Gerber Life Parenting Blog

Why Would I Choose the Grow-Up® Plan?

February 19, 2014

Toddler Taking First StepsAdults buy life insurance to protect loved ones who depend on them for support. But what about young children and babies? No one depends on their support, so do they need life insurance?

Getting life insurance for your children while they are still infants can be a smart idea and a forward-thinking decision. With the Gerber Life Grow-Up® Plan1, the coverage you buy now can help ensure that your youngster has the opportunity to stay protected years into the future. You can start Grow-Up® coverage for children as young as 14 days old, and you can lock in a low childhood premium rate that your child could keep for life.

What is the Grow-Up® Plan?

The Grow-Up® Plan is whole life insurance. This type of insurance policy builds cash value. Should a need arise, you could borrow against the cash value in the policy or cash-in the policy.*

Flexibility is another great feature of the Grow-Up® Plan. Policy amounts range from $5,000 to $50,000, so there can be options for every budget.

Another feature of the Grow-Up® Plan is that the coverage amount automatically doubles during the year that your child is 18. For example, if you had bought a $10,000 policy, it would double to $20,000 – and you wouldn’t have to pay a cent more in premiums.

It’s only natural that the idea of buying life insurance for a child would give parents pause. Life insurance is a plan for the future, no matter what it brings. With the Grow-Up® Plan, you have a plan, should the unthinkable happen.

Age requirements of the Grow-Up® Plan

You can buy a Grow-Up® policy for a child or grandchild who’s 14 days to 14 years old. You remain the policyholder until the child reaches age 21. At that point, the child becomes the policy holder. As an adult, your child will have several opportunities to buy even more coverage, up to 10 times the original coverage amount.

Perhaps the best aspect of the Grow-Up® Plan is the feeling of knowing you’ve made a caring decision for your little one. Isn’t that what parenting and grandparenting are all about?


1 Policy Form ICC12 – GPP, Policy Form Series GPP-12
* Policy loan interest rate is 8%

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