The Gerber Life Parenting Blog

September is Life Insurance Awareness Month

September 1, 2015

Life Insurance Awareness Month logoEvery September, the kids go back to school, the leaves on the trees begin to change, and the insurance industry gets together to educate Americans on the importance of life insurance…? Yes, that’s right – this September marks the 12th annual Life Insurance Awareness Month, an educational initiative spearheaded by nonprofit organization Life Happens to remind the public to include life insurance in their financial plans.

Each year, hundreds of the nation’s leading insurance companies and industry groups join forces during Life Insurance Awareness Month to spread this message, and Gerber Life is proud to be among them.

The fact of the matter is there are just too many people in this country who either don’t have life insurance or don’t have enough life insurance coverage to adequately protect their loved ones. Most people will insure their homes, their cars and even their cell phones, but when it comes to protecting family and loved ones, they do not have the protection they need.

According to the 2015 Insurance Barometer Study conducted by Life Happens and LIMRA, a worldwide association of insurance and financial service companies, a majority of people cite cost as being the reason why they don’t have proper coverage. However, 80 percent of consumers completely misjudge the price of term life insurance and believe life insurance is more expensive than it really is.

This discrepancy clearly shows the need for life insurance education, and this month, Gerber Life is doing its part to dispel any misconceptions.

If you don’t currently have life insurance or think you may not have enough, take a few minutes to learn why you need life insurance and learn how to lower the cost of your life insurance policy.

Whether you are a soon-to-be parent expecting your first bundle of joy, a senior citizen with fewer financial obligations, or somewhere in-between, take stock of your current life insurance policy this month to make sure that you are doing everything you can to take care of your loved ones should the unthinkable occur.

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