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Life Insurance 101

Guide to Life Insurance

Everything you need to know to make the best life insurance decision for your family.

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Types of Life Insurance

All life insurance policies are not created equal. Understand how the different types of life insurance work.
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Designating a Beneficiary

What is a life insurance Beneficiary and how do you designate one? Read on to learn more about this crucial step in buying a policy.
How Much Life Insurance Do I Need?: man using a calculator

How Much Life Insurance Do I Need?

This article can help you decide how much life insurance your family needs.
Term Life Insurance – family playing together

So How Long Do I Need Insurance For?

With term life insurance, you have the flexibility of choosing how long your coverage will last.
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No Kids? Ask These Questions

If you don’t have children, you may wonder if you still need life insurance. To determine the answer, ask yourself these questions.
Term Life Insurance – Family playing outside

Get Certainty with Term Life Insurance

A lot of parenthood is figuring it out as you go. But, there’s one thing that shouldn’t involve guesswork: your family’s financial security.
Separating myths from facts about life insurance

Life Insurance Myths

Life insurance doesn’t have to be complicated. Gerber Life sets the record straight about five common myths about life insurance.
Life Insurance – Expectant couple researching life insurance

Go With a Company You Can Count On

We’ll be there when you need us, with a friendly smile and helpful attitude. That’s how we do business
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Questions About Life Insurance

Considering life insurance? Make sure to get answers to these important questions before you buy a policy.
Life Insurance – Family playing in a park

Let’s Talk About The “D” Word

Your’re never “too young” or “too healthy” to think about how life insurance should fit into our financial planning.
Accident Protection – Family talking on the front stoop

Accident Protection Isn’t Just for Lumberjacks

If you have Life Insurance, then Accident Protection can fill a gap by covering a disabling injury. Find out how!
Budget areas for a family

Budgeting for Life Insurance

There’s a lot to think about when budgeting for a family. Find out how you can make room for life insurance in a tight budget.
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Life Insurance for Singles

Unmarried? You might still need life insurance. Here are some of the reasons why.
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Do I Need a Medical Exam?

Learn why some life insurance policies require a medical exam for approval and others don’t.
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How to Buy Life Insurance

There are many decisions to make when thinking of buying life insurance. Follow this step-by-step “how to” guide.
Life Insurance - Young couple doing their taxes

How Does Life Insurance Affect Taxes?

Understanding life insurance and taxes doesn’t have to be a headache. Get what need to know!
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Why Do I Need Life Insurance?

There are many reasons why having life insurance coverage is a good idea. We provide the details so that you can make the decision.
What kind of life insurance policy do I need?: dad on the playground with his kids

What Kind of Policy Do I Need?

Knowing you need life insurance is half the battle. Decide which policy best fits your family's needs.
Life Insurance – Father greeting his children

What’s the Best Way to Insure My Family?

Life is unpredictable, and sometimes things don’t go as planned. That’s where family life insurance comes in.
Multi-generational family

When To Buy Life Insurance

Do you need life insurance? These life stages indicate when it can be the right time to buy.

Child Life Insurance 101

Save today and provide for your child’s tomorrow with children’s life insurance.

Child Life Insurance – Father and son building with blocks

Gain Cash Value with the Grow-Up® Plan

The Gerber Life Grow-Up® Plan is an ideal way to plan for your child’s future.
Child Life Insurance - Mother holding child in nursery

Why Do Kids Need Life Insurance?

Parents have enough to worry about. See how a children’s whole life insurance policy can bring more peace of mind.
Child Life Insurance – Mom playing with daughter outside

Life Insurance for Your Child is a Smart Move

With the Grow Up Plan® you can lock in the best possible rate now while your child is young and healthy
Child Life Insurance Riders – Young couple with their new baby

Child Rider vs. Child Life Insurance

Should you get a child “rider” to your own life insurance policy or buy your child a policy of their own? Here are a few things to consider before you make the big decision:
Child Life Insurance – Mother laughing with daughter

What’s Up with Child Life Insurance?

Kids need life insurance, too, even though they’re not bringing home paychecks. Find out why!

Adult Life Insurance 101

Learn how adult life insurance policies can help protect your family’s financial future.
Whole Life Insurance – Family with a bright future

Which Type of Life Insurance is Right for You?

When it comes to your family's future, here are three reasons why Whole Life is the smart choice.
Whole Life Insurance – Father and son watching sunset

Give Yourself More Financial Options

Did you know that whole life insurance policies include features that can protect your financial life in other ways?
Guaranteed Life – Grandfather laughing with his grandson

Think You're Too Old for Life Insurance?

Guaranteed acceptance and no medical exam. See how you can provide for your family today!
Accident Protection – Young family with two children

Accident Protection vs. Life Insurance

Did you know Accident Protection can also act like a life insurance policy? Get the details to make the best decision for you and yours.
Guaranteed Life – Woman with grandchildren

How Does Guaranteed Life Compare?

Over 50? See how Guaranteed Life insurance stacks up against other types of insurance.
Accident Protection – Young family with two children

Cover All Your Bases with Accident Protection

Learn how Accident Protection can add an extra level of protection to your existing life insurance policy.
Whole Life Insurance – Young parents with child

Getting the Most out of Whole Life Insurance

See why young people have an edge when it comes to getting the most out of whole life insurance.
Accident Protection – Young couple

Why You Need Accident Protection

If you’re young and unmarried, Accident Protection insurance is an affordable way to financially safeguard the people you care about.
Stay-at-home mom smiling at newborn

Plans for Stay-at-Home Parents

The responsibilities in running a household shouldn’t be discounted when determining life insurance for stay-at-home parents.
Cash Value Life Insurance – Father and son washing dishes together

What is “Cash Value” and How Does It Work?

If you have questions about cash value and whole life insurance, we have the answers here.
Guaranteed Life – Grandmother with her grandchild

Why Grandparents Should Consider Life Insurance

Here are just a few reasons why Guaranteed Life Insurance is perfect for grandparents.
Term Life Insurance – Family playing together in the kitchen

What is Term Life Insurance?

If you’ve been researching financial protection for your family, you’re probably wondering what term life insurance is all about. We’ve got the answers here!
Elderly couple smiling

The Cash Value Benefit of Whole Life Insurance

Whole life insurance comes with a dandy feature: cash value. Learn how it can grow over time and how you could benefit.
Term Life Insurance – Family laughing together at dinner

Why Term Life? It’s Flexible and Affordable!

Term life coverage is a great option for anyone searching for an affordable and flexible life insurance policy. Check out these top three benefits.
Whole life insurance – Father playing with baby

What is Permanent Life Insurance?

Protecting your family shouldn’t be complicated. Let’s break down the benefits of a Permanent Life insurance plan.
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Life Insurance for Millennials

Most Millennials recommend life insurance, according to studies. Read on to find out why they care — and why you should, too.
Life Insurance for Seniors – Grandfather playing with grandson

Why Do Seniors Need Life Insurance?

If you feel any uncertainty about you or your family’s financial future or your estate, you should seriously consider having life insurance.
Whole Life Insurance – Father and daughter laughing together

Why Go with Whole Life Insurance?

Not sure if whole life insurance is right for you? Here are the top five benefits of whole life insurance for you to consider.
Pregnant couple

Coverage for Expectant Parents

Life insurance can help to financially protect a future baby. Find answers to common questions about life insurance while pregnant.

Planning for College

Our college planning resources are your guide to all things college preparation.

Money for College and Peace of Mind

The College Plan grows in value over time and the payout amount is guaranteed as long as premium are paid. No need to worry about stock market ups and downs.
College Planning – Future scientist

Start Your College Planning Today

Paying for college is something that many families worry about. We’re here to help you get a head start.
College Plan – Father and daughter working on homework

How the Gerber Life College Plan Works

Like any parent, you probably have larger-than-life plans for your little one. See how you can make those dreams come true by starting your college planning today!
College Plan – Celebrating with a recent graduate

How to Pay for College

There is no “right” way to save and prepare for college. It’s all about finding what works best for your family and financial situation.

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The Grow-Up® Plan

We understand you want to give your child every advantage. The Grow-Up® Plan is a simple, budget-minded way to start for children ages 14 days to 14 years. For as little as $1 a week, you can give your child a lifetime of life insurance protection with plans starting at $5,000. Your decision today will help your child be better equipped for adult responsibilities tomorrow.

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